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A look at one of the youngest content management systems, owned by a rather obscure auction website.

Whereas TYPO3 is one of our elder statespeople in the CMS field, Magento is one of the youngest, being launched ten years after TYPO3. It is hailed as 'the most flexible enterprise-class eCommerce platform', with one in four online retailers choosing Magento as their content management system. It is an open source PHP based CMS with three editions: its Community Edition, Enterprise Edition, and Magento Go. The final one is aimed at business startups aiming to develop their eCommerce presence.

Development began in early 2007 with the first version launched on the 31 March 2008 as 'Bento'. Owing to a naming conflict, as Filemaker Inc. trademarked the name Bento, it was changed to Magento - an amalgam of their previous name and Mage. The latter was said to pay homage to wizards in traditional Dungeons and Dragons Role Playing Games. In 2010, eBay made an investment in Magento, equivalent to a 49% share of the company. After being finalised in February 2011, eBay gained overall control of Magento in June 2011.

Why Choose Magento?

  • Flexible: able to meet a wealth of eCommerce requirements, large or small;
  • Modular: includes extensions available for email marketing, cross-selling and import/export management;
  • Support: extensive support for community and enterprise users including forums and training programmes;
  • Best For Enterprise Level Websites: strong data encryption and highly extensible framework;
  • SEO Friendly: powerful marketing tools, including landing page generators and search engine friendly filenames;
  • Social Media Integration: extensions available for sharing with popular social media websites;
  • Supports Responsive Web Design: suitable themes available for mobile devices.

Whether you choose the Enterprise or Community Editions, or the small business friendly Magento Go, you can be sure of a wealth of plugins and themes to suit all concerns. Its strength is the amount of widgets available for eCommerce, such as integration with payment gateways, shopping with mobile devices and customer relationship management. Even plugins for Cash on Delivery orders and tracking parcel deliveries.

By means of a suitable extension, Magento can also work with other content management systems including WordPress and Drupal. For example, the innards of your eCommerce could be powered by Magento, though your website's front end could be powered by Drupal. Various language modules are also available. If you wish to let customers design a T-Shirt or upload artwork, these facilities are available.

Countless businesses have opted for Magento with enterprise class features available for community users as well as enterprise level users. It has been designed with multichannel retailing in mind, and works well with the smallest and largest of concerns.


  • Launched: 2008
  • Latest Stable Versions: (Community Edition)/ (Professional Edition)/1.13 (Enterprise Edition)
  • Popularity: 4th (of eCommerce sites)
  • Number of Sites: 182,276 (02 June 2014)
  • Used By: Olympus, Nestlé (Nespresso), The North Face, Nike.

Get in touch

Contact Media Ventures Ltd,
Unit 4, Lingard Court, Lingard Lane
Bredbury, Cheshire, SK6 2QU
Call: 0161 406 0548
Email: team[at]

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